Industries / E-commerce Analytics

E-commerce Analytics

Pricing, sellers and influence on marketplaces

Brands and sellers lose margin to things they cannot see — unauthorized resellers, prices drifting below policy, campaigns that stop paying back. We build the platforms that watch it across online marketplaces and turn it into something a team can act on.

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The job is the same wherever the storefront lives

What these platforms do

Watch the listings

Track products, offers and sellers continuously, so a brand knows who is representing it and where its items are actually showing up.

Protect the price

Flag offers sitting below an agreed floor, which is what keeps a pricing policy enforceable rather than aspirational.

Measure what the spend returns

Tie campaigns, creators and promotions back to sales, so budget follows what is working instead of what was budgeted last quarter.

Make it decidable

Turn a continuous data feed into a short list of things worth acting on this week. Dashboards are easy; the shortlist is the product.

What we have shipped here

Projects

Brand Guarde

Collects data on products, offerings and sellers to find out who is selling below the Minimum Advertised Price.

Rpple Analytics

Creator and influencer discovery, management and performance-based advertising, so brands can grow share through the audiences already active on the marketplaces they sell on. AngularJS and Rails in a web-server plus worker architecture, deployed through AWS CodePipeline.

Seller Insight

Determines a product’s offering price across marketplaces and flags sellers pricing below the Minimum Advertised Price, scraping listings, sellers and offers to build historical reports. Angular front end, Ruby on Rails API, with the scraper in Golang on AWS Lambda and Stripe handling payments.

Seller Certify

A searchable directory of sellers and their contact details, built as a marketing front door for Seller Insight and drawing on its database. Angular and Ruby on Rails on AWS, with Stripe handling payments.

Our expertise, applied broadly